You can increase the visibility of your website to potential customers searching for your products or services on Google with Google Ads. This guide will walk you through setting up a Performance Max campaign in Google Ads. Remember to replace the example information below with your own details.

1. Access Google Ads: Go to Google Ads Website. Sign in using your Google Account.

2. Create a New Campaign: Click on « New Campaign. »

3. Campaign Objective: Choose the objective that best aligns with your goals. A common choice is: Website traffic (Select this if you want to drive more visitors to your website).

4. Campaign Type: Select e.g. Performance Max.

5. Website URL: Enter the URL where you want people to go after clicking your ads. Example: [Your Website URL Here].

6. Campaign Name: Choose a descriptive name for your campaign to help you identify it later. Example: YourCampaignName.

7. Bidding Strategy: Determine your primary focus for bidding. Common Option: Conversions (If you want people to perform specific actions on your site, like making a purchase or filling out a form).

8. Targeting:

• Locations: Select the geographic areas you want to target. Example: All countries and territories / Specific Countries / Radius around a location.
• Languages: Choose the languages your target audience speaks. Example: English, Spanish, French, etc.

9. Audience Signals:

• Keywords/Phrases: Describe your products/services to help Google Ads find the right audience. Example: [List of your keywords here].
• Unique Selling Proposition: Describe the reasons to choose your products/services. Example: [Describe your unique advantages here].

10. Ad Creative Assets: This is where you provide the text, images, and videos that will be used in your ads. The more high-quality assets you provide, the better Google can optimize your campaign.

• Headlines (Short): Write several compelling headlines (30 characters max). Example: [Headline 1], [Headline 2], [Headline 3], etc.
• Long Headlines: Write longer headlines that provide more detail (90 characters max). Example: [Long Headline 1], [Long Headline 2], etc.
• Descriptions: Write detailed descriptions of your products/services (90 characters max). Example: [Description 1], [Description 2], [Description 3], etc.
• Images: Upload high-quality images that showcase your products/services. Example: [Image File Name 1], [Image File Name 2], etc.
• Videos: Add relevant videos to your campaign (if you have them). Example: [Video File Name 1], [Video File Name 2], etc.
• Business Name: Enter the name of your business or brand. Example: [Your Business Name]
• Logo: Upload your company logo.

11. Sitelink Extensions: Add sitelink extensions to direct users to specific pages on your website.

• Sitelink 1: Text: [Text for the link]. Description 1: [Short Description]. Description 2: [Short Description]. URL: [URL of the specific page]
• (Add more sitelinks as needed)

12. Search Themes:

• Provide a list of keywords and phrases that relate to your products/services. This will help Google target the right audience.
  • Example: [keyword 1], [keyword 2], [keyword 3], etc.

13. Budget: Set your daily budget. This is the average amount you’re willing to spend each day. Example: [1Eur/Day].

14. Review and Publish: Carefully review all your settings before publishing your campaign. Once you’re satisfied, click « Publish Campaign. »

This guide provides a basic framework for setting up a Performance Max campaign. Remember to tailor your campaign to your specific goals and target audience for the best results. To learn more on Google Ads and other Google tools, visit skillshop.withgoogle.com for free training and certifications.